by Anne Hegland • Editor in Chief
Frustrated with not being able to find your AAP
member benefits or educational resources online?
Tired of trying apps that just don’t work? Not feeling connected to your pediatric home?
The Academy’s newly launched Digital Transformation Initiative (DTI) aims to resolve frustration
with these issues and more.
“The Board of Directors has approved a bold
initiative to respond to our members’ needs and
address their concerns. The overarching plan is to
retool and revamp AAP’s digital landscape to be
easier, more member-centric and highly collabo-
rative so that members can focus on what really
matters: the health of all children,” said AAP CEO/
Executive Vice President Karen Remley, M.D.,
M.B.A., M.P.H., FAAP. “This transformation is
linked to our mission. We will need everyone en-
gaged and involved.”
The DTI will evaluate and improve digital prod-
ucts across the Academy that will result in the im-
proved user experiences across groups, including
early career pediatricians, generalists, subspecialists and
the public. These improvements are designed to bridge
the gap between members and their desired support
for learning and access to resources, so they can better
care for children. The path to bridging this digital gap
includes the following:
• Provide an online community that inspires knowl-
edge-sharing and advocacy.
• Present a unified member experience that builds
trust and credibility among members and the public.
• Improve products and tools to facilitate learning
and easy consumption of personalized and searchable content.
The Academy’s commitment to this mul-tiyear initiative is reflected as Goal #4 in its
five-year strategic plan: Enhance the Academy’s communication with members and
stakeholders. The AAP Board of Directors
offered its full support of the initiative, following a presentation in May that included
a project roadmap.
“This is so encouraging,” said Elizabeth
Meade, M.D., FAAP, chair of the AAP Sec-
tion on Early Career Physicians Executive
Committee, following the board presenta-
tion. “I am so happy that the DTI is moving
Adage Technologies of Chicago, the
consulting firm overseeing the initiative,
interviewed AAP members, staff and board
members. These interviews offered insight
into user experiences and needs relative
to the Academy’s various digital platforms
and led to development of the project’s core
principles: connect, simplify, personalize.
The project is at the front end of the time-line, which continues through March 2019. In process
are establishment of the governance and product teams,
ensuring branding consistency across products and improving the search function of AAP.org.
Project updates will be published in future issues of
Construction on the AAP Headquarters of the
Future is well underway, replacing an outdated facility with a home that will support current and
future generations of pediatricians in their efforts
to advance the health and well-being of children
As the late fall completion date approaches, the
Academy, through its For Our Future campaign, is
inviting members to be a part of making history in
the fast-changing landscape of pediatric medicine.
The space we need for our future
Conveniently located 10 miles from O’Hare In-
ternational Airport in Itasca, Ill., the new pediatric
home is designed to support the Academy’s growth
and members’ evolving needs. Among the new fea-
• additional meeting and training rooms;
• web-based conferencing; and
• a reduced carbon footprint, ensuring sustainability.
The new AAP headquarters will have the space needed for the many activities and programs managed today
and will accommodate future needs. The new building
will be 183,000 square feet, up from 130,000 in the
current building, with meeting space increasing from
23 to 81 rooms. Most of the second floor will be ded-
icated to meeting space that will accommodate small
and large gatherings.
Technology for tomorrow’s professionals
The new home for pediatrics will not just be a physical space — it also will be a virtual home, utilizing
state-of-the-art audiovisual and connectivity technology that tomorrow’s world requires and tomorrow’s
A pediatrician at her child’s soccer match will be
able to seamlessly join a meeting 1,000 miles away. A
busy resident will be able to access continuing medical
education materials on-demand. And technology will
coordinate doctors and leaders across the country to
respond to an emerging health crisis.
Sustainable design for a healthier world
The new headquarters will reflect our commitment
to a healthier world for children, while lowering energy
costs so we can devote more funds to the programs and
activities that make the biggest difference.
The five-story building will feature a
reflective roof, extensive daylighting and
LED lighting; a high-efficiency heating,
ventilation and air conditioning system;
and native plantings.
“Our vision for this project has always
been quite simple: to create a place that
enables our mission,” said AAP CEO/
Executive Vice President Karen Remley,
M.D., M.B.A., M.P.H., FAAP. “The campaign For Our Future supports our work
on the highest level, across all our profession and our communities, at every state
of our careers. We work for every child’s
future, and we need a headquarters that
works for us.”
The Academy is now more than a quarter of the
way toward reaching its fundraising goal of $4 million,
thanks to members and groups who have made a gift
to the campaign.
There are several ways to support the campaign on
behalf of a group, such as a section, or through personal philanthropy. A single gift of $10,000 or more
will be recognized in the member lounge. Pooled gifts
can be used to name a space, and those pooled gifts
will be recognized in the member lounge as well as in
the selected space. There are more than 40 rooms and
spaces that can be named starting with gifts of $50,000
that can be payable over five years.
To explore available options, email Christine Bork,
AAP chief development officer, senior vice president,
at firstname.lastname@example.org or Courtney Shupryt, strategic gifts
officer and campaign manager, at email@example.com.
Be part of history: a place to build better future for members, children
AAP commits to member-centric overhaul of digital platforms, communications
• For more information on the For Our Future campaign,
• For a list of naming opportunities, visit https://www.aap.
Rendering of the new pediatric home — the AAP Headquarters of
the Future — scheduled for completion in late fall.
Connect, simplify and personalize are the core principles driving the
AAP Digital Transformation Initiative.