common for a reporter to end the
interview by asking if there is anything else you want to share. This is
your chance to offer a website that
you know will provide accurate
information on pediatric topics.
Commonly, TV stations will add
the link to the web edition of the
• “Yes, and here’s where you can
find great pictures.” How many
times have we seen a story about
safe sleep with a picture of a baby
covered in a blanket snuggled with
a teddy bear? Talk with the report-
er about appropriate images to use
in the story. Many organizations
will allow use of photos from their
websites if it will help to transmit
Presenting an image of profession-
alism, confidence and authority will
draw in the audience so they are more
likely to listen to your message.
It is best to wear solid colors in the
“jewel tone” family (ruby red, emerald
green, etc.). If you usually do not wear
your white coat at work, don’t wear it
for the interview. I recommend wearing a jacket so that there is a sturdy
place for the microphone clip.
Even in the world of HDTV, avoid
small patterns. The best go-to outfit
is a black shirt/pants or dress under
a jewel tone jacket for women and a
solid color shirt with a navy jacket and
jewel tone tie for men.
You give great information to
parents every day. Sharing the same
information with a reporter is not
that different. Remember the goal:
Dr. Murray is a member
of the AAP Council on
Media Executive Committee.